Business Analysis Essay Example | Topics and Well Written Essays - 500 words

Business Analysis - Essay Example Cultural norms influence consumer buying behavior. For instance Chinese culture does not associate kitchen utensil with status symbol. Dishwashers in this country are often viewed as a problem creator, encompassing high costs. Hence the business strategy for this product needs to be inclined towards establishing a strong market position (Pringle, 2008). There is desirable percentage of individuals who belong to middle income group in China. Market penetration strategy shall be most suitable for this particular business idea. Low cost products with superior quality are expected to acquire wider base of customers. Segmentation, targeting and positioning are essential components when it comes to trading in foreign markets. Dishwashers are not a necessity in China. Segmentation for this product will be based on demographic factors such as gender and income group. The main target market for the product would be females, specifically housewives. They might understand the need for this product in terms of making their tasks simpler. Middle income group shall be targeted since product price would be low in initial stages of product launch. Positioning statement of the product will be – ‘an affordable cleaning power at doorstep’. This form of positioning clearly reveals that a product which is not a necessity can still prove to be beneficial for living beings (Wintzer, 2007). Market positioning of dishwashers will be aligned with the concept of low cost and high quality. Global marketing strategy is highly dependent on characteristics of customers. It can be stated that marketing mix elements revolves around customer’s needs in context of foreign market. The four P’s of marketing mix such as product, price, place and promotion shall outline marketing strategy of dishwashers in Chinese market. Product is an innovative mechanical device which cleans dishes or utensils in least time possible. Branded dishwashers are sold at 2174 Yuan or $350 via

Food Security Coursework Example | Topics and Well Written Essays - 750 words

Food Security - Coursework Example The United States does not have the capacity to provide food security to the rest of the world despite having a pool of high expertise, science and technology. Barriers to food security include poor distribution networks, border barriers and poor infrastructure. Issues of food safety coupled with diverse national and international standards across the world also play a key role in inhibiting achievement of food security. It is therefore important to note that globalization may either lead to persisting food insecurity if international organizations such as World Trade Organization fail to intervene on global barriers to food security. According to Department of State, the 2008 crisis does not only illustrate the kind of disruptions the US can experience but also demonstrate the extent of unpreparedness.  The United States does not have the capacity to provide food security to the rest of the world despite having a pool of high expertise, science and technology. Barriers to food sec urity include poor distribution networks, border barriers and poor infrastructure. Issues of food safety coupled with diverse national and international standards across the world also play a key role in inhibiting achievement of food security.   The 2008 crisis does not only illustrate the kind of disruptions the US can experience but also demonstrate the extent of unpreparedness.   Food security for all nations of the world requires long term intervention that focuses on the root causes and the underlying issues of food insecurity.